Do you know what White January is?

Description: Much is said about Yellow September, Pink October, and Blue November, but have you ever heard of White January? A campaign that, unfortunately, is still largely unknown, yet focuses on a theme as important as those of other months. Because we are not talking about the white of the New Year, but the white of mental health!

Which white are we talking about?

January, being the first month of the year, is a time for reflection and goal planning for the other months, a time to reevaluate relationships and choices that perfectly represents "new," just like the color white, which is closely associated with this concept.

With this in mind, the "White January" campaign was created by Leonardo Abrahão, a psychologist from Minas Gerais who received the necessary support to make the campaign global. In his view, there is no better time to talk about mental health than during a period when people set goals and truly want to take care of themselves.

White, in January, represents not only new beginnings but also the blank slate that is the opportunity to reinvent yourself and address your mental health, which, consequently, also means addressing your physical health.

It is necessary to talk about mental health

Unfortunately, when we talk about mental health, it's more than common to hear phrases like "that's being dramatic" or "therapy is for crazy people," phrases that often come from people who live with mental disorders daily but prefer to neglect their own health rather than seek care. Hence the need for this campaign.

White January aims to raise awareness and highlight the importance and impact of not being mentally healthy, for oneself and for those around you. Because mental illnesses should not only be recognized but, more importantly, treated!

According to UN (World Health Organization) data, nearly 11.5 million Brazilians suffer from depression, 19 million from anxiety, and 22 million from other mental disorders, meaning about 27% of the Brazilian population is mentally ill, and this cannot be ignored.

Life demands balance

Amidst the turbulent scenario we live in, life demands balance. Balance in diet, work, relationships, and your life! Mental health is not just about treating mental disorders and illnesses, but also respecting your limits, balancing your tasks with rest, and prioritizing yourself.

Taking care of yourself shouldn't become a difficult task; it should be pleasurable, because you are not a burden in your life, but rather the protagonist of your own story! Seek to know yourself and reinvent yourself each year, because the new year is a time for new beginnings, new goals, but also a new chance to take care of your mind and take care of your life.

Help is also here

Mental health is also about well-being, relaxation, and good nights of sleep—things that depend on us, but we can have a little help! Aromatherapy is perfect to assist you in this process.

Our Relaxing Essential Oil Blend is here to help you on those busy and tiring days when all you need is to relax, providing you with a good night's sleep, a tension-free environment, and leaving you ready for the next day.

Written by Yuri Ferreira Pinsard