Understand the term "clean beauty" and its importance in the world of cosmetics

Perhaps many of you have heard the term before, but do you know what it really means? We're going to tell you about its meaning in the cosmetics industry and its importance for a better world for you and everyone. Estimated reading time: 1 minute and 42 seconds.

Clean Beauty: understand the term once and for all.

It is an alternative for those looking for healthy, natural products and who care about the environment. Born in Japan, it gained strength in the United States and worldwide, especially among millennials, who are increasingly embracing conscious consumption.

The movement advocates for brands' transparency in describing all the active ingredients that make up their products. This means listing all the ingredients that are part of their formulation without concealing any, without using generic terms or false promises that the product cannot fulfill.

To qualify as cosmetics belonging to the movement, two rules must be followed:

1. All cosmetics and products that fit this beauty concept must not contain any toxic active ingredients (parabens, silicones, sulfates) that can cause health risks and harm, such as skin redness, allergic reactions, hormonal changes, and irritation caused by non-natural fragrances. Their composition must have at least 95% natural raw materials.
2. All products must have a complete list of ingredients used in the cosmetic's formulation, as transparency with the public is one of the main ideologies of the clean beauty concept.

It is important not to confuse the movement with vegan, natural, or organic cosmetics, which, despite being similar, have several differences. Clean Beauty's main concern is the development of toxin-free cosmetics. This does not mean that they need to be vegan, organic, or natural.

Discover the benefits of transitioning to natural cosmetics!

In recent years, beauty enthusiasts have seen the growth of the organic, natural, and preservative-free product market. According to a study by Kantar Worldpanel, there are three basic reasons for this change and the increased preference for what is called clean beauty: preserving the environment, looking natural, and feeling comfortable in one's own body.

This preference for natural cosmetics comes at a time when there is more information about the type of substances being applied to the skin and increased awareness of how harmful traditional cosmetics can be. Many of them contain high doses of synthetic fragrances, sulfates, petrolatum, lead, and even genetically modified ingredients, which can cause significant skin damage.

The trend report from Abihpec (Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry) points to mindfulness as a strong trend for skin care, as well as natural, vegan, and organic cosmetics that bring relaxation and self-care moments amidst an increasingly hectic and stressful routine. The search for clean beauty is a movement of self-care and reconnection with the environment.

The Philosophy and values of Essencial Organics

For us, at Essencial Organics, it is a basic premise to maintain the skin health of all our customers. Therefore, we believe that nature is the only means necessary for the production of all our products. We seek to use raw materials that follow a healthy, pure, natural line and that provide beauty care that is completely free of harmful toxins.

Furthermore, we value the well-being of our planet and all forms of life on it. Therefore, our naturally composed products do not pollute the environment, we do not test on animals, our packaging is 100% recyclable, and we have the Eureciclo seal because we annually recycle all plastic from our products.

Concerned about our ecological footprint, we do not use mineral oils (petroleum derivatives) or chemical preservatives in production, and our formulas have 90% to 100% natural ingredients, with 26% of our raw materials being organic! This way, we guarantee products that do not cause allergic reactions such as cosmetic acne, itching, and redness, and help in connecting with your inner self. In addition to physical and mental benefits, our products are sustainable, and we are constantly rethinking our processes to further reduce environmental impact.

How about starting the transition to natural cosmetics with ours?